If you are someone who posts on social media, you know it can be difficult to keep coming up with fresh content. Having photos of yourself in multiple scenarios doing your business is a great way to build posts.

More and more people are wanting to build an online presence. People are starting new businesses, wanting to get websites up and running, and they need photos of themselves - Branding Photos. But, they don’t know where to begin. Let me help!

Many of my branding photography clients are coaches of some sort. Frequently, I get requests for Branding shoots that show my client in action with their clients. A perfect way to achieve this is by coming to one of their events and photographing it.

BRANDING PHOTOGRAPHY

You - Post regularly in Social Media to attract clients

You - Use Printed Material, like brochures

You - Have a website

You - Have a newsletter

You - Are being published

You - Are being interviewed for a publication

You - Want to show more of your personality to your audience

You - Want to develop the “know, like & trust factor” in your marketing

You - Have an “about me” page

With TEDx Portsmouth coming up in May, it is only fitting that I feature Anna Goldsmith. She is the Executive Director of the TEDx Portsmouth https://tedxportsmouth.com. When Anna joined in my photography event last summer of 2021 - The Extraordinary Female Entrepreneurs and Leaders in Portsmouth, it seemed only fitting that we do the photoshoot at The Music Hall. I love the Music Hall. Every time I am there, I can’t help but think of all the history in Portsmouth and all the people that sat in these seats many years ago.

A personal branding photo session is used when you want to build a suite of photos of you in your business using props, speaking to clients, as well as showing just some of your products, if you have them. You can choose as little as 5 photos or as many as 25 or even more!

You will get to pick your photos immediately after the shoot. I will then edit the photos and send them to you digitally within a few days. I am more than happy to accommodate people who need them asap. Anything above and beyond the editing I described above, will be charged accordingly.

Aileen moved to Portsmouth to open her own business in 1990, as a State Farm insurance agent in Portsmouth. Licensed in NH and ME, Aileen and her team serve customers throughout both states with a focus on serving the Seacoast areas of NH and Maine.

Throughout the summer and fall of 2021, I created an Event called the Extraordinary Female Entrepreneurs and Leaders of the Seacoast. I set out to photograph and tell the stories of 25 women. I wanted to create an event that would celebrate the person behind the business. I was hoping to inspire other women and to create collaboration and networking. I had so much fun creating this gallery of photos. But… I am not a writer. So, I brought on Lisa Leslie of Magnolia Content to tell the stories. Lisa was so much fun to work with and created some beautiful stories to go along with the photographs. Here is Lisa’s story:

A headshot is generally from the chest up. It often has a grey background and can come across as generic. Many people are happy to have just one good headshot. Headshots show people what your face looks like. Like in a zoom meeting. However, you can get more information from a person by seeing more of them.

You have an appointment for a headshot and branding photo session. Great! Now, ask yourself how do you want to represent your brand in photos? What type of message do you want your photographs to convey to your target audience? What do you want your clothes to say about your brand? Do you want to appear conservative, trendy, relaxed but chic? Take some time to think about these questions. Think about the colors that are in your brand.

81% of shoppers do online research before making big purchases. Even if your goal isn’t to attract clients online, people will still want to do research on you and you will still want to have a good, strong online presence. Therefore, it is a good idea to think about your brand.

Like many people, I often don’t like the way I look in photographs. With the advent of cellphones and too many clicks that don’t flatter, I think the tendency to hate the way we look in photos has increased. Back in the day, before the advent of point and shoot cameras, people got professional photos taken. It was a thing to get the family together, dress up and have portraits taken - by a professional. Today everyone has a camera on hand and we are getting our photos taken quite often. Mostly the photos are taken in bad light, they are not posed well and they are unflattering. So it is no surprise that many of us hate the way we look in photos.

We all know that marketing is important to grow your business. By now I think most people know that marketing with images is important as well. Visuals are one of the most important assets for learning, which is why images in marketing help to convey a feeling and provide information about you and your business.

It is always a pleasure to do shoots with people that I have photographed before. I did a beach shoot for Sophie’s senior photos. Fast forward a year and 1/2 later and we are now doing headshots for her acting career!!

I love photographing kids. Their expressions are so pure and their is less of a filter between them and the camera. However, often parents are frustrated with the “fake” camera smiles that their kids give them. There are a few easy solutions to this.

One of the best things about where I live, is that there are a myriad of beaches. I absolutely love doing photoshoots at the beach. I love doing photos on the rocks and jetties. Even at high noon, I have gotten some photos that I love.